BMA Trainer Spotlight: Helen

Helen Estrada brings extensive fitness industry experience to BMA, where she oversees the day-to-day management of operations. Prior to joining BMA, Helen spent over three years as the Director of Expansion & Workshops for The S Factor. In this position, she spearheaded the growth and expansion of the company into key markets across the United States. She traveled nationwide to perform market research, evaluate and develop potential partnerships, and oversee the execution of marketing programs. In addition, Helen developed fitness workshops in their entirety, with the goal of attracting students to new locations. This required her to coordinate every aspect, ranging from teacher selection and site location to sales and merchandising.

Helen’s previous experience includes a position as Regional Director of the Children’s Guardian Foundation, a non-profit organization that works to prevent the death of children in traffic accidents. Helen received her B.A. in Organizational Management from Antioch University, where she received the Dean’s Merit scholarship and graduated with high honors. Whether she’s lifting weights, running on the beach, or surfing, Helen works out every day. Her passion for fitness attracted her to BMA, and once immersed in the program, she discovered that their philosophy of challenging individuals to meet and surpass their fitness goals had significantly impacted her life. Helen learned how to tap into her inner power and achieve fitness goals she never thought possible, and was able to take that practice and apply it to every aspect of her daily life. She quickly decided that she wanted to play an integral role in the continued growth of this organization.

 

"I NO LONGER NEED PERMISSION. The BMA workout and philosophy has taught me how to stand in my power.” - Helen